Crowdfunding mobile games
May 22, 2014 my brother and I have successfully completed a crowdfunding campaign on Bumstartere to raise funds for the development of “Adventures of Flig”. Since then, it took almost two years, but so far to me periodically turning indie developers for advice and c to assess the prospects of the company before launching their crowdfunding for a mobile game. Many projects look interesting, some not, but very often they are unable to collect the required amount during the campaign.
To learn how to organize and conduct crowdfunding campaign written hundreds of articles, and once you decide to engage in crowdfunding, you must read about it as much as possible. I will not repeat myself, so let’s try to understand the causes of failures “Mobile indie” and generally think: is it worth it? Refers to crowdfunding with mobile game?
Reason №1: Lack of originality
Often it is necessary to see how the developer is trying to raise funds to develop the game of your dreams, which actually turns out to be another clone of Angry Flappy Clash of Candy Birds. It is clear that you can describe your project as innovative and has no analogues in the world, but do not need to engage in self-deception, and especially try to deceive those people who you are asking for money to develop. If your game is not something new and outstanding in terms of gameplay, or even graphics, special sense run a crowdfunding campaign – not. It is unlikely that you will be able to persuade people to pay for something that in Google Play and the App Store is available free.
Reason №2: Require too much money
It so happens that the gameplay is interesting, and beautiful graphics, but the project does not have time in time to collect the necessary sum. Of course, the developer must calculate the required amount money for develop, and it all depends on what stage of this development. If you are still at the beginning, and a lot of work, you need a rather big amount money, but also a chance to raise it a little. If you are a novice developer with an interesting project at the final stage of development, then you have a chance to collect some money. Suffice this money for your purpose or not – is another question.
Reason №3: Poor design of the project
It is common, when a developer draws up the project is very bad – at best describes the game and puts a couple of screenshots of the crude prototype, at worst – there are only a couple of paragraphs describing. Crowdfunding platforms provide a tool for the design of the campaign. In your power to make it as attractive to potential sponsors. It all depends on your desire. Try to create a fascinating description of the idea of development, about the features of your game, about your team and, of course, on what will be spent funds raised in case of success. Use the most high-quality graphics, animated gif to attract attention and beautiful screenshots of your game. But everything should be in moderation, so that your design is not dazzled eyes.
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Reason №4: Unattractive remuneration
Sometimes the developers forget about the fact that the remuneration should encourage sponsors to support the project, and not scare him. It offers rewards or unequal contribution or options for their contributions and rewards are limited, and the sponsor simply can not find suitable for yourself. In this regard, a mobile gaming projects are quite limited in variety and in addition as a “thank you very much” and distributiv of games and more don’t comes to mind. But if you think about it you can come up with many interesting and varied, ranging from all kinds of souvenirs and ending with the involvement of the sponsor to the test of game, and even the development of the game itself (a gaming level on the idea of a sponsor, the game character with a sponsor appearance, etc.) The main thing is not forget that this may entail additional costs on your part and you need to calculate in advance all.
Reason №5: No advertise or promote project
Promotion of the project – the most important part craudfanding campaign, but I have often witnessed when the developer after the start of the campaign let it float freely and had a total 0 sponsors and as many dollars collected. Then the developer would wake up and go on the Internet to write angry posts that crowdfunding is not working, that everything is very bad. Amid news that once again a game developer has collected millions of dollars on Kickstarter, some impression that is enough to run your project and sponsors immediately pounce on you with the requirements to pick up their money. But in reality, of course, if you’re not a celebrity, no one will know about you and your campaign, if you will not take effort. As the saying – no pain no gain, so at first is to prepare for launch your friends and family, ask them to support you and help you spread the word about your project. They will provide you with a good start, and perhaps due to this you will be able to get in the recommended projects, and from there to main page, and thus attract more audience. Also do not forget about the resources and the thematic groups in social networks, where you can post information about your project.
I tried not to exaggerate greatly in relation to crowdfunding mobile games. The above-mentioned reasons and considerations based on my own experience and observations of the campaign for other mobile projects. Of course, each project is unique, and only you can decide whether the game is worth the candle. I hope that this information will help to avoid these mistakes and on your finished project will show off the inscription “successful.”